Boutiques & designer · Fillmore St from Bush St north to Jackson St
Fillmore Street
Upper Fillmore, Bush to Jackson.
Upper Fillmore in Pacific Heights is a six-block run of designer and contemporary clothing stores, jewelers, perfumers and home shops, with independents mixed among national brands. It suits shoppers looking for women's fashion, fine jewelry and fragrance in a walkable neighborhood setting.
Pacific Heights · Fine jewelry · Fragrance
Photo: Clay Gilliland · CC BY-SA 2.0 · Wikimedia Commons
- In our directory
- 27 shopseach one verified
- Where
- Fillmore St from Bush St north to Jackson StBoutiques & designer
- Right now
- Typical hours11am–7pm
- Getting here
- Japan Center Annex Garage1650 Fillmore St, a few blocks south of Bush. City-run, 175 spaces, $3–5 an hour, $24 12-hour maximum; open 9am–10pm on weekends.
Insider guide
Shopping Fillmore St.
The story
Upper Fillmore in Pacific Heights is a six-block run of Fillmore St from Bush St north to Jackson St. It is lined with designer and contemporary clothing stores, jewelers, perfumers and home shops, with independents mixed among national brands.
It suits shoppers looking for women's fashion, fine jewelry and fragrance in a walkable neighborhood setting.
What to Expect
Women's fashion runs the length of the street. Sézane (2028) and Freda Salvador (2011) are between Pine and California, Rachel Comey (2223) between Clay and Sacramento, and Reformation (2360) between Clay and Washington. rag & bone (2060), its only San Francisco store, does in-store tailoring and takes old denim for recycling. Cuyana (2116) books personal shopping appointments, Margaret O'Leary (2400) makes San Francisco knitwear, and The Finerie and Heidi Says are independent boutiques at opposite ends of the strip. 45R sells Japanese indigo denim.
Jewelry is a real strength. Fiat Lux (1942) does bespoke designs and permanent jewelry, Catbird (2124) sells delicate gold stacking rings, HYOU Fine Jewelry opened at 2029 in early 2026, and Trabert Goldsmiths (2420) is the place to ask about custom gold work. For fragrance, Le Labo mixes and labels perfume to order, Diptyque and Aesop are a few blocks apart, and Ministry of Scent carries niche houses. Browser Books, Sue Fisher King for linens and tableware, Nest for small gifts, Oaktown Spice Shop and Mureta & Co. antiques round it out.
Best Time to Visit
Most stores open around 11am and close at 6 or 7pm, with shorter Sunday hours at some brands. Browser Books stays open until 9pm daily. Some independents keep limited days: Hi-Ho Silver opens only Friday to Sunday afternoons, Mureta & Co. is closed Sunday and Monday, and Trabert Goldsmiths works Tuesday to Saturday by appointment.
If You Only Have an Hour
Start at Fiat Lux near Bush, then walk north past Sézane and rag & bone to Catbird and Diptyque. Detour into Browser Books, and finish at Le Labo between Clay and Sacramento.
Where to Eat
South of Bush, Fillmore has a cluster of MICHELIN restaurants. State Bird Provisions and The Progress (1525) each hold one star, and Bansang at 1560 is a Bib Gourmand for Korean food. Copra at 1700 Fillmore celebrates the coastal cooking of Kerala with a sharing-style menu, and 7 Adams on Sutter St just off Fillmore holds one star. For a glass of wine, Flying Figs Wine Bar opened in May 2026 at 1870 Fillmore.
The directory
27 shops, all in one place.
Tap a shop or a dot on the map to see it.
Fashion9 places
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Leather bags, wallets and wardrobe basics from the women's brand, with in-store pickup, same-day delivery and personal shopping appointments in person or virtually.
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The brand's only San Francisco store, selling denim and ready-to-wear for men and women, with tailoring, styling and a denim recycling drop-off.
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Paris women's label's Fillmore store for knitwear, blouses, dresses and accessories from its seasonal collections, between Pine and California.
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New York designer's store for women's clothing and shoes, known for its distinctive cuts and prints, on the block between Clay and Sacramento.
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San Francisco knitwear designer's shop for sweaters, cardigans and knit separates, at the Washington St end of the Upper Fillmore strip.
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Women's clothing brand's store for dresses, denim and everyday pieces, with a focus on lower-impact fabrics, between Clay and Washington.
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Accessories designer's Fillmore shop selling bags, clutches and other leather accessories from the brand's collections.
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Women's shoe brand's store for boots, flats, loafers and sandals, in the block between Pine and California streets on the lower half of the shopping strip.
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Japanese label's store for indigo-dyed denim, knitwear and cotton clothing for men and women, made with traditional techniques.
Jewelry5 places
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Local fine jewelry shop with rings, earrings, necklaces, wedding bands, bespoke designs and permanent jewelry; the Fillmore store is one of two in the city.
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Jewelry brand's Fillmore store for delicate gold rings, stacking pieces, earrings and engagement rings, between California and Sacramento.
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Jewelry shop near Bush St at the south end, one of several independent jewelers listed along the six blocks of Upper Fillmore.
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Fine jewelry shop that quietly opened on Fillmore in early 2026, between Pine and California, with a formal opening event planned.
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Goldsmith's shop near Washington St listed among the street's jewelers, a place to ask about custom and handmade gold pieces.
Beauty4 places
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Fragrance brand's shop where perfumes are mixed and labeled to order, plus candles and body care, between Clay and Sacramento.
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Paris perfumer's shop for scented candles, eaux de toilette and home fragrance, listed in the street directory's gifts section.
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Australian skincare brand's store for hand washes, skin and hair care and fragrance, near the Jackson St end of the strip.
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Independent perfume shop carrying niche fragrance houses and scented goods, near Washington St on the upper blocks.
Boutiques2 places
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Women's clothing boutique listed in the Fillmore Street directory, at the south end of the strip between Bush and Pine.
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Women's clothing boutique at the Washington St end of the street, one of the independent shops among the national brands.
Home2 places
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Home store for linens, tableware, decorative objects and gifts, located on the south end of Upper Fillmore near Bush St.
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Antiques shop on the upper blocks of Fillmore near Washington St, listed in the street directory's art and antiques section.
Food & drink2 places
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Spice shop selling ground and whole spices, blends and salts by weight, so you can buy small amounts to keep them fresh.
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Flagship of the patisserie and confiserie, which moved here from Hayes Valley to Pacific Heights. The original Miette shop is still open in the Ferry Building marketplace.
Books1 place
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Independent bookstore on the block near Sacramento St, one of the few independent bookstores in Pacific Heights.
Gifts1 place
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Gift and home shop listed in the Fillmore directory, near Clay St, with small decor items, jewelry and presents.
Vintage1 place
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Resale shop that buys and sells secondhand clothing, shoes and accessories, near Bush St at the south end of the strip.
No shops in that category here yet.
This week
On Fillmore this week.
Typical hours
Most shops keep the hours below.
Hours vary by individual store. Always check with specific retailers.
Eat, drink, stay
Between shops, close by.
Top restaurants nearby
All of Eat →- BansangBib Gourmand · MICHELIN Bib Gourmand in the 2026 California guide, on Fillmore Street.
- CopraMichelin pickIndian · Chef Srijith Gopinathan's restaurant celebrating the coastal cooking of Kerala, MICHELIN-selected in the 2026 California guide.$$$
- State Bird Provisions★ Michelin starCalifornian · One MICHELIN Star in 2026, on Fillmore Street.$$$
- 7 Adams★ Michelin starCalifornian · One MICHELIN Star in 2026, on Sutter Street just off Fillmore.$$$$
Ratings are the scores saved in our directory and are not live. Check the listing for the current score.
Getting here
Parking and transit.
- PJapan Center Annex Garage1650 Fillmore St, a few blocks south of Bush. City-run, 175 spaces, $3–5 an hour, $24 12-hour maximum; open 9am–10pm on weekends.$3–5/hr
The city-run Japan Center Annex Garage at 1650 Fillmore St, a few blocks south of Bush, charges $3–5 an hour with a $24 12-hour maximum.
Keep exploring
If you liked this block of the city, try these next.
Japantown
One of three historic Japantowns left in the US, centered on the Japan Center malls and the pedestrian stretch of Buchanan Street. It suits manga and stationery fans, tea buyers, and anyone shopping for Japanese snacks, beauty products and housewares.
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Union Street
Cow Hollow's Victorian-era main street, lined with independent boutiques, activewear shops, specialty food stores and patio restaurants. It suits a slow weekend browse that mixes shopping with brunch.
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Chestnut St
The Marina's main shopping street, a few blocks of brand stores, women's boutiques, beauty shops and long-running delis and bakeries. It suits locals running errands and visitors combining shopping with the Marina Green waterfront.
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Guides for Fillmore St
All guides →Hayes Valley and Fillmore Boutiques: Two Short Walks
Independent clothing, jewelry, perfume and sake shops on Hayes Street and Upper Fillmore, with store hours, parking and where to eat on each of the two walks.
Read guide →
Shopping Near USF: Clement Street & the Upper Haight
A walking guide to shopping around the University of San Francisco: the USF Bookstore, Green Apple Books on Clement Street, the vintage and record shops of the Upper Haight, and where to eat with parents.
Read guide →Ferry Building Food Gifts: What to Buy and Where
Chocolate, citrus olive oil, caviar, coffee beans, knives and ceramics from the Ferry Building Marketplace, plus farmers market days and parking validation.
Read guide →Stay in the loop
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